Strategic consulting
for brands on the (r)evolution route.
Brand Intelligence
Posicionamento estratégico, proposta de valor e humanização, para valorização no mercado.
Business Intelligence
Modelagem de jornadas, produtos & serviços, Go to Market e Revenue Management.
Human
Applied neuroscience combined with knowledge of voice of the customer and consumer insights.
Artificial
Development of clusters, predictive analysis, interactive dashboards and virtual assistants.


Development of personas with methodology, precision and depth. With the use of neuroscience and advanced technology, we achieve more effective results seeking lasting connections.
Brand Personification

Through different research methodologies (NLP, cognitive association cards, etc.), we identify the main barriers for your consumer along with an action plan to reverse the situation.
Identification of Purchase Barriers

Multidisciplinary approach that combines market research, advanced technology and neuroscience insights to understand consumer behavior in depth.
Consumer Journey Diagnosis

End-to-end support for brands in the rebranding process. Our method includes an in-depth understanding of the target audience, in addition to designing the strategy and tactical monitoring for printing the new DNA.
Re-branding
4.0

We are experienced in supporting the entry and positioning of international brands inside and outside Brazil, in addition to designing strategies aimed at market expansion and portfolio expansion.
Expansion Strategy

In collaboration with partners, we deliver the ready-made solution, including structuring the scope of the virtual assistant/AI, avatar, tone of voice and ready-to-go technology.
Ideation of Bots and Assistants
Use cases
Discovery
Cutting-edge research techniques and neuroscience methodologies.
Diagnosis
Analysis and organization of findings.
Development
Strategic and tactical construction.
Direction
Moment of insights for the business.

Perla Amabile
Co-founder
NeuroStrategist and Data Insighter, consultant, advisor and executive mentor, helps businesses connect brands and people, strategically.
More than 20 years of experience in senior management positions in marketing, branding agencies and digital business consultancies, contributing as a strategist for the biggest brands on the market.
Columnist and presenter for the Terra portal, with the program EstrategicaMente, in which she interviews CEOs with visionary minds.
Speaker and professor at MBAs and business schools: ESPM, Fundação Dom Cabral, FIA, Instituto Europeo di Design, SEDA and Instituto de Neuromarketing e Neuroeconomia (IBN).

Global professional passionate about technology applied to marketing. It seeks to boost organizational growth by combining branding techniques, revenue management and technological innovations.
More than 15 years of executive experience in senior management positions at major players. Professional experience on 5 continents focused on the consolidation and growth of brands in new markets.
Experience as a partner with the largest martech and consumer insights companies in the world, including Brandwatch, Hootsuite, Google and Meta.
International awards such as Latin America's SABER Awards and International ECHO Award in the Digital Campaign and Branded Content categories.
Terena Tamai
Co-founder