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Proprietary methodology that combines different intelligences to diagnose problems and opportunities holistically and generate value strategies.

Our work

Highly qualified and experienced consultants willing to co-create and guide your company's path, seeking to expand the brand's perception of value, revenue and marketing relevance.

Our team

Strategic consulting

for brands on the (r)evolution route.

At the intersection of advanced branding techniques, behavioral sciences and cutting-edge technology, we generate high-value actions for your business.

Business Value

The union of Intelligences

Applied neuroscience combined with knowledge of voice of the customer and consumer insights.

Human

Development of clusters, predictive analysis, interactive dashboards and virtual assistants.

Artificial

Development of strategies that strengthen brand presence and reputation.

Branding

In-depth study of the problem and opportunities, including revenue management.

Business

Who are we

Bridging Minds and Technology for Human-Centered Marketing

We are more than consultants or marketing as a service; We are trusted partners in our clients’ journey of growth and success.

Development of personas with methodology, precision and depth. With the use of neuroscience and advanced technology, we achieve more effective results seeking lasting connections.

Brand Personification

Through different research methodologies (NLP, cognitive association cards, etc.), we identify the main barriers for your consumer along with an action plan to reverse the situation.

Identification of Purchase Barriers

Multidisciplinary approach that combines market research, advanced technology and neuroscience insights to understand consumer behavior in depth.

Consumer Journey Diagnosis

End-to-end support for brands in the rebranding process. Our method includes an in-depth understanding of the target audience, in addition to designing the strategy and tactical monitoring for printing the new DNA.

Re-branding

4.0

We are experienced in supporting the entry and positioning of international brands inside and outside Brazil, in addition to designing strategies aimed at market expansion and portfolio expansion.

Expansion Strategy

In collaboration with partners, we deliver the ready-made solution, including structuring the scope of the virtual assistant/AI, avatar, tone of voice and ready-to-go technology.

Ideation of Bots and Assistants

Use cases

Our Methodology

5D Journey

Discovery

Cutting-edge research techniques and neuroscience methodologies.

Diagnosis

Analysis and organization of findings.

Development

Strategic and tactical construction.

Direction

Moment of insights for the business.

Demonstration

Monitoring indicators and continuous improvement actions.

In all our countless collaborations, the partnership has always stood out in an extraordinary way. The unique combination of expertise in branding, strategy and performance has truly taken our work to a new level.

Taísa Silva
B2W

Terena's experience as a global marketing professional makes her an inspiration to me. Her passion for her work and impressive technical skills make her a great asset to any company.

Chelsea Davis

CVC

Everything Perla does has a lot of depth, a lot of dedication and a lot of scientific basis. One of the smartest women I know and always available to help the customer.

Karen Formagio
Social Remix

Perla Amabile

Co-founder

NeuroStrategist and Data Insighter, consultant, advisor and executive mentor, helps businesses connect brands and people, strategically.

More than 20 years of experience in senior management positions in marketing, branding agencies and digital business consultancies, contributing as a strategist for the biggest brands on the market.

Columnist and presenter for the Terra portal, with the program EstrategicaMente, in which she interviews CEOs with visionary minds.


Speaker and professor at MBAs and business schools: ESPM, Fundação Dom Cabral, FIA, Instituto Europeo di Design, SEDA and Instituto de Neuromarketing e Neuroeconomia (IBN).

Global professional passionate about technology applied to marketing. It seeks to boost organizational growth by combining branding techniques, revenue management and technological innovations.

More than 15 years of executive experience in senior management positions at major players. Professional experience on 5 continents focused on the consolidation and growth of brands in new markets.

Experience as a partner with the largest martech and consumer insights companies in the world, including Brandwatch, Hootsuite, Google and Meta.

International awards such as Latin America's SABER Awards and International ECHO Award in the Digital Campaign and Branded Content categories.

Terena Tamai

Co-founder

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